Soundbites
- "...beyond having a way to email your database and having your database, those are the two fundamentals. I kind of feel like everything's up for grabs after that.”
- "...go into it knowing that that technology might not be relevant three years from now and be okay with that. So don't sign a five-year contract, not that anybody, anybody signs five-year contracts. I wouldn't sign more than a one or two-year contract.”
- “There should never be a static nurture. There should only be a reaction to signals moving forward.”
- “The average tech stack inside of a company is mind boggling.”
- “People were plugging holes in their strategy with technology.”
- “CFOs and boards and CEOs are saying, AI allows you to do more, so go do more with AI, and I’m going to shrink your tech budget as a result.”
- “Intent signals need to be combined with the rest of the data so you understand it in context.”