How the Sprint works:
Weeks 1-2: We audit your pipeline through the GIVE lens. Where are deals stalling? Is it Guided Interactions (reps aren't navigating the buying committee)? Insights (messaging isn't creating urgency)? Value (you can't quantify cost of inaction)? Empowered Buyers (your champion can't sell internally)?
Weeks 3-6: We redesign the broken layer. Usually it's 1-2 of the four. Rarely all four.
Weeks 7-12: Implement, train, measure. You own the system when we leave.
Client example: Trinity Industries came to us with 8 business lines selling independently. We redesigned their GTM motion with vertical specialization. Performance-based contract. They exceeded revenue targets and won multi-million-dollar deals they weren't winning before.