Signs you need a Sprint
- Deals stall late in the cycle and no one can explain why.
- The forecast slips every quarter, with a different reason each time.
- You raised money or changed leaders, and the motion hasn't caught up.
- The team is working hard. The number isn't moving.
Teams in this spot rarely need more activity. They need to know which part of the motion is broken. A six-month diagnostic doesn't fit that timeline.
How the Sprint works
Weeks 1-2: Find the real gap
We audit your pipeline through the GIVE lens. We look at where deals stall and which of the four layers is causing it:
- Guided Interactions: reps aren't navigating the buying committee.
- Insights: messaging isn't creating urgency.
- Value: you can't quantify the cost of inaction.
- Empowered Buyers: your champion can't sell internally.
Weeks 3-6: Redesign the broken layer
Usually it's one or two of the four. Rarely all four. We rebuild what's broken and leave what works alone.
Weeks 7-12: Implement, train, measure
We put the new motion in your team's hands, train them on it, and track whether it's working. You own the system when we leave.
Client example: Trinity Industries
Trinity Industries came to us with eight business lines selling independently. We redesigned their GTM motion around vertical specialization, on a performance-based contract. They exceeded revenue targets and won multi-million-dollar deals they weren't winning before.