Building an Engaging SKO Experience
Do your SKOs tend to be “death by PowerPoint”? A big keynote in the mornings, followed by session after session of one-way presentations? Are you challenged with balancing the need to provide the sales team with important “what to know” information vs. trying to keep it fun, engaging, and experiential?
Use these practical tools, frameworks, best practices, and tips to help you design your most impactful SKO yet!
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The 5Ps for an Engaging SKO
Through our experience, we have identified 5 factors that need to be addressed to have an engaging SKO
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Purpose
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Place
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Practicality
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Pulse
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Post-SKO Program
Purpose
Create a compelling "North Star" that aligns all SKO activities.
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Clear objective and theme
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Objective (and agenda) aligns with company priorities
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Measurable goals for the event
Read more about creating purpose in your SKO here.
Place
Design spaces (physical or virtual) that encourage collaboration.
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Location/spaces enhance and foster learning
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Appropriate use of tech
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An environment conducive to learning, engagement, and networking
Read more about the location's role in SKO outcomes here.
Practicality
Use the "So What?" test for all content – ensure immediate applicability
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Sessions are practical with actionable content
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Tools / resources provided
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Balance between theory and practice
Learn more about how bring practicality to your SKO here.
Pulse
Manage energy levels throughout the day with strategic use of interactivity.
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Agenda/flow to manage energy throughout
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Varied session types and durations
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Engaging activities and strategic breaks
Read more about SKO Pulse here.
Post-SKO
Develop a 30-60-90 day follow-up plan to reinforce key learnings.
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Plan for follow-up and reinforcement
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Post-SKO resources provided
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Call-to-action planned to drive application
Read more about post-SKO activities here.
Your SKO Planning Worksheet
Click here to download a SKO planning worksheet.
Want to Talk About Your SKO?
We enjoy thinking on what makes a great event. Schedule some time if you want a few additional ideas for your SKO.
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