All Episodes
Episodes
Episode 46: When AI Meets Real Life Sales:
Host Richard Ellis discusses with David Howerton, CEO and founder of VendoIQ, how AI is rapidly flooding sales organizations under board and executive pressure, often driving hurried, uncoordinated adoption that...
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Episode 45: MarTech in the Age of AI
Most B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI features bolted onto legacy products that were already...
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Episode 44: Trade Shows as a Sales Channel, Not an Event
In this episode, Richard Ellis hosts David Howerton, CEO and founder of VendoIQ, to discuss the effectiveness of trade shows in the B2B sector. Despite high ROI, many companies lose substantial value due to poor...
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Episode 43: How to Be a Podcast Guest Executives Want to Hear
This episode delves into the art of being a great podcast guest, particularly for senior executives who increasingly turn to podcasts as a platform to build authority and reach new audiences. Host Richard Ellis is...
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Episode 42: Did ABM Fail?
In this episode of 'Some Goodness,' we explore the evolution of account-based marketing (ABM) with Jessica Fewless, VP of Marketing atĀ Inverta and an original architect of modern ABM. The discussion delves into the...
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Episode 41: 2025 in Review
This year-end review episode of 'Some Goodness' delves into the significant business themes of 2025, including the dominance of AI, the importance of clear workflows, and the crucial role of consistent messaging. The...
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Episode 40: Content is Not Storytelling
In this episode of Some Goodness, host Richard Ellis engages with Chris Warren, an award-winning journalist and consulting principal, to explore the art and significance of storytelling in the business world. They...
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Episode 39: The "How To" for an Engaging SKO
In this episode, Richard Ellis delves into the essentials of planning an engaging and effective Sales Kickoff Event (SKO). Despite many companies struggling to create high-impact SKOs, we share practical tips and best...
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Episode 38: AI, Isolation, and the Return to Real-World Leadership
In this episode, business leaders Richard Ellis is joined by the other founders of Revenue Innovations (Tim Kruse,Ā Mark Gaydos, and Heather Easterday). They discuss insights from their recent Go-to-Market Executive...
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Episode 37: How AI is Transforming Work
In this episode of Some Goodness, Ben Scoones, Director of Data Science at KytheraĀ Labs, joins Richard Ellis to discuss the impact of AI on the workforce. The conversation covers the decline in human performance...
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Episode 36: Bridging the AI Readiness Gap
In this episode of Some Goodness, the focus is on AI readiness and effective deployment in businesses. Host Richard Ellis interviews Ben Scoones, Director of Data Science at KytheraĀ Labs, discussing research showing a...
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Episode 35: Purpose That Works - Signal and Substance
In this episode, Richard hosts Dr. Chris Blocker, a professor of marketing at Colorado State University and a distinguished research fellow, to discuss the complexities and frameworks of corporate purpose. Blocker...
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