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 We’ve all seen it. A cheerful Net Promoter Score slides across the screen in a board meeting, and for a moment, it feels like a win. But then someone shifts in their seat and asks, “Do we really know how our customers are doing?”

That pause says everything.

Because deep down, we know: liking yo...

Simplify to Multiply 

There’s something deeply satisfying about a clean dashboard. The way it looks. The promise it holds. But that feeling fades fast when the data doesn’t speak, the tools don’t connect, and no one remembers who bought what or why.

That’s the quiet problem marketing leaders li...

One year in.

When we started Some Goodness, the idea was simple. What if we captured the kinds of conversations we were already having with leaders — the ones that didn’t make it onto the slide deck, but stuck in our minds for days?

We weren’t looking for answers, exactly.
We were looking for clari...

 You can tell when it shifts.

At first, strategy is something leaders talk about like it’s external. A plan someone else made. A target someone else set. A deck they were asked to present.

But if they lead long enough and care deeply enough, it changes.
It becomes something they own.
Something they ...

It wasn’t a statistic that persuaded them.
It wasn’t a product demo.
It wasn’t even the deck.

It was the sixth story.

Stacy Leidwinger shared this account almost in passing on Episode 24 of the Some Goodness podcast.

A deal in progress. A team deep into acquisition discussions. And somewhere along ...

Chris Strammiello didn’t show up with solutions.
He showed up with a mindset.

When we spoke on Some Goodness, he didn’t rattle off a framework or system. He talked about mentoring the way you might talk about breathing...something that runs in the background but makes everything else possible.

Ment...

 According to Gartner, only 14% of companies say they have a 360-degree view of their customer. Yet companies that effectively capture and act on the voice of the customer are 60% more profitable than those that don't. So why is this crucial business practice still so challenging for organizations t...

 Building a great sales team isn’t just about hiring people who can sell—it’s about finding the right people, setting them up for success, and creating a culture where they can thrive.

On a recent episode of Some Goodness, host Richard Ellis sat down with David Wolf, an executive recruiter with ove...

Workplaces don’t exist in a vacuum—wherever people gather, conflict inevitably follows. According to one study highlighted in a recent Some Goodness podcast episode, 94% of employees have worked with a toxic individual in the past five years, and 50% of Americans have left a job specifically to get ...

 We don’t often think about soil. It’s just there—beneath our feet, under our crops, holding up our roads and buildings. But spend a little time on a farm, and you’ll quickly realize that what happens beneath the surface matters more than what we see above it.

That’s exactly what I discovered durin...