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Gifted marketing leader Tracey Mustacchio joined Richard Ellis for another conversation on the Some Goodness podcast. (You'll want to listen to the whole episode.) Tracey helped answer some key questions about how to align sales and marketing. Â
Q: Why is misalignment between sales and marketing su...
A significant study by Salesforce.com revealed that a whopping 86% of employees and executives believe that failures in the workplace can be directly attributed to a lack of collaboration and ineffective communication. One common gap is between product and sales. IIn our recent podcast disussion wit...
Richard Ellis interviewed veteran marketing leader Tracey Mustacchio for the Some Goodness podcast. Tracey provided excellent guidance for how to successfully prepare for a board meeting. Here are a few highlights from that conversation. Go listen to this engaging conversation.
How to Make a Lastin...
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Q: How crucial is determining the right number of sales stages?
A: It's fundamental for streamlining the sales process, ensuring each phase is purposeful. Striking the right balance is key; too many stages complicate the process, while too few might overlook essential steps. This balanced approa...
In our podcast interview with Al Monserrat, he answered some of the essential questions about coaching and leadership.
What is the cornerstone of successful coaching and leadership?
Effectively managing expectations through clear communication, setting realistic goals, and consistently aligni...
It seems like the majority of my conversations with sales leaders now include the topic of cross-selling. Offering multiple products or services to existing customers is a common sense way for B2B companies to boost their revenue--but it is easier said than done. It's more than pushing product.
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Imagine yourself as the captain of a ship, where your primary goal isn't just reaching the destination, but ensuring the journey is effective, efficient, and, above all, enlightening for your crew. In sales leadership, this translates into a delicate dance between managing and coaching. Setting targ...
You and your sales team move fast, making efficiency and clarity critical. Sales dashboards can be an undervalued part of a well-oiled sales machine. But what good is a sales dashboard? It's more than a display; it's a strategic tool that can improve productivity and foster a healthy sales pipeline....
In B2B business strategy, the ability to prioritize effectively is the secret sauce that can lead to cost reduction and increased success. As highlighted by Harvard Business Review, companies that get prioritization right can reduce costs by approximately 15%. But what does “getting it right” mean i...
