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Sellers need the coaching and guidance of their leaders, but truly impactful coaching has a few key characteristics. Make sure you incorporate the 3 Cs of effective coaching into your regular coaching cadence.

1st C: Effective Coaching is Contextual

Contextual coaching ensures that the guidance pr...

Imagine yourself as the captain of a ship, where your primary goal isn't just reaching the destination, but ensuring the journey is effective, efficient, and, above all, enlightening for your crew. In sales leadership, this translates into a delicate dance between managing and coaching. Setting targ...