Season 1
Episodes
Episode 46: When AI Meets Real Life Sales:
Host Richard Ellis discusses with David Howerton, CEO and founder of VendoIQ, how AI is rapidly flooding sales organizations under board and executive pressure, often driving hurried, uncoordinated adoption that...
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Episode 45: MarTech in the Age of AI
Most B2B marketing teams are sitting on a bloated tech stack they can't justify. Tools bought to fix strategy problems. Duplicate capabilities nobody audited. AI features bolted onto legacy products that were already...
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Episode 44: Trade Shows as a Sales Channel, Not an Event
In this episode, Richard Ellis hosts David Howerton, CEO and founder of VendoIQ, to discuss the effectiveness of trade shows in the B2B sector. Despite high ROI, many companies lose substantial value due to poor...
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Episode 43: How to Be a Podcast Guest Executives Want to Hear
This episode delves into the art of being a great podcast guest, particularly for senior executives who increasingly turn to podcasts as a platform to build authority and reach new audiences. Host Richard Ellis is...
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Episode 42: Did ABM Fail?
In this episode of 'Some Goodness,' we explore the evolution of account-based marketing (ABM) with Jessica Fewless, VP of Marketing atĀ Inverta and an original architect of modern ABM. The discussion delves into the...
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