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Gifted marketing leader Tracey Mustacchio joined Richard Ellis for another conversation on the Some Goodness podcast. (You'll want to listen to the whole episode.) Tracey helped answer some key questions about how to align sales and marketing.  

Q: Why is misalignment between sales and marketing su...

In B2B business strategy, the ability to prioritize effectively is the secret sauce that can lead to cost reduction and increased success. As highlighted by Harvard Business Review, companies that get prioritization right can reduce costs by approximately 15%. But what does “getting it right” mean i...