Blog

Latest Articles

Your SKO Is Just the Beginning #sko Nov 02, 2024

Here's a story we see play out every year:

A company pours months of planning and six figures into their Sales Kickoff. They book an impressive venue, fly everyone in, and deliver three days of high-energy sessions. The event is a hit. Survey scores are through the roof. Everyone leaves pumped up...

Continue Reading >
Stop Killing Your SKO's Energy #motivation #powerpoint #sko Oct 26, 2024

We all know this familiar scenario...

It is 2 PM on day two of SKO. The lights are dimmed for the PowerPoint presentation, and three sales reps simultaneously nod off. Another "discreetly" checks email under the table. The once-energetic room has flatlined.

This happens at nearly...

Continue Reading >
SKO Series Part 3: Practicality - From Theory to Reality #practicality #sko Oct 20, 2024

Over the years, I've noticed one typical SKO mistake that is more significant than any other, the trap of focusing on ideas and not keeping an eye on reality or the practical.

Don't misunderstand me...you want some kind of inspirational vision and high-level strategy. However,...

Continue Reading >
SKO Series Part 2: Place - The Location's Role in Outcomes #location #sko #training Oct 13, 2024

I have been part of so many SKOs for clients. So, I realize just how much difference a good place makes. Yet, many management teams still regard choosing the location for their sales kickoff SKO as nothing more than a logistics puzzle to be solved. But the place chosen is more than just a...

Continue Reading >
How to Choose the Perfect Keynote Speaker for Your SKO #sko Oct 08, 2024

You realize how essential a Sales Kickoff (SKO) is in laying the foundation for your sales year. It's more than an event; it's a golden opportunity to ignite your team, educate them, and get everybody in line! But this gathering is centered around a crucial choice — who should be the...

Continue Reading >
 
5 Questions about Aligning Sales and Marketing #alignment #marketing #sales #sko #training Aug 13, 2024

Gifted marketing leader Tracey Mustacchio joined Richard Ellis for another conversation on the Some Goodness podcast. (You'll want to listen to the whole episode.) Tracey helped answer some key questions about how to align sales and marketing.  

Q: Why is misalignment between sales and...

Continue Reading >