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Here's a story we see play out every year:
A company pours months of planning and six figures into their Sales Kickoff. They book an impressive venue, fly everyone in, and deliver three days of high-energy sessions. The event is a hit. Survey scores are through the roof. Everyone leaves pumped up...
We all know this familiar scenario...
It is 2 PM on day two of SKO. The lights are dimmed for the PowerPoint presentation, and three sales reps simultaneously nod off. Another "discreetly" checks email under the table. The once-energetic room has flatlined.
This happens at nearly...
Over the years, I've noticed one typical SKO mistake that is more significant than any other, the trap of focusing on ideas and not keeping an eye on reality or the practical.
Don't misunderstand me...you want some kind of inspirational vision and high-level strategy. However,...
I have been part of so many SKOs for clients. So, I realize just how much difference a good place makes. Yet, many management teams still regard choosing the location for their sales kickoff SKO as nothing more than a logistics puzzle to be solved. But the place chosen is more than just a...
You realize how essential a Sales Kickoff (SKO) is in laying the foundation for your sales year. It's more than an event; it's a golden opportunity to ignite your team, educate them, and get everybody in line! But this gathering is centered around a crucial choice — who should be the...
Gifted marketing leader Tracey Mustacchio joined Richard Ellis for another conversation on the Some Goodness podcast. (You'll want to listen to the whole episode.) Tracey helped answer some key questions about how to align sales and marketing.
Q: Why is misalignment between sales and...