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I have been part of so many SKOs for clients. So, I realize just how much difference a good place makes. Yet, many management teams still regard choosing the location for their sales kickoff SKO as nothing more than a logistics puzzle to be solved. But the place chosen is more than just a location f...

Gifted marketing leader Tracey Mustacchio joined Richard Ellis for another conversation on the Some Goodness podcast. (You'll want to listen to the whole episode.) Tracey helped answer some key questions about how to align sales and marketing.  

Q: Why is misalignment between sales and marketing su...